Our mission...To proved NHL teams with factual data to support business decisions associated with team composition and player value.
BlueLineAnalytics is made up of Hockey Coaches and Hockey enthusiasts that understand the sport and the business of the sport. They have teamed up with
Direxions of India for their success in the area of business analytics and statistical modeling.
David Mills is a marketing major from ISU enjoying a double sport career in Hockey and track gaining All American status. He played competitive junior hockey
in the Ottawa Valley and continues to enjoy a tenured operations career in the Telecom industry while playing an important role in Dallas youth hockey.
Kevin Almeida is a segmentation and GIS consultant having extensive experience in customer analytics. His combined experience with data analysis, GIS and
finance drove a whole new methodology of customer segmentation and target marketing in the restaurant industry. Kevin has presented at numerous industry
conferences including “GIS based marketing” at the DMA conference. Kevin has an MBA in Marketing from the KSU and served in a variety of marketing and
finance roles in the Pizza and Beverage industries. He devotes his free time to coaching hockey
Who is BlueLineAnalytics
Solutions Pvt. Ltd
Direxions is a 20+ year old company based in India that is staffed with analytical, predictive and loyalty marketing expertise.
Together we have brought a business sense to a very intelligent and entertaining sport that deserves a higher place in all professional sports as a dedication
to Lord Stanley and the greats that have made the game what it is today!
Some of our partners include :
- Cartesian Consulting... Specializing in analytic solutions
- Hockey Practice Guide… experts in the development of Hockey among kids
- Identlogic Systems... Specializing in Customer Driven Loyalty Programs and system solutions
- Red-Box Rewards... Specializing in loyalty reward management programs
- Z-Card .. Specializes in PocketMedia™ market, based on providing handy information made easy to retain
We combine the world’s best game with the world’s best analytics team to bring you an unparallelled perspective of the game of hockey. Talk with the team at
BlueLineAnalytics to discuss how we can help you WIN both on and off the ice!
©2011 BlueLineAnalytics - All Rights Reserved
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